![]() “We started 2019 with the Revival and the celebration of the El Primero and then 2020 should have been the year we got into the new league. “I’m super happy because we started to work on the repositioning of the chornomaster in 2018,” he revealed. Speaking of the new model, Zenith CEO Julien Tornare, shared his delight at the success of its debut and hinted at the revolution to come. Unveiled at LVMH Watch Week 2021, the new Sport is a milestone moment for the brand. ![]() ![]() ![]() That’s something Zenith has long understood and the new El Primero Sport launches a new era for the iconic chronograph. In general, having your watch checked regularly by your Personal Jeweler or watchmaker and serviced according to the manufacturer's guidelines should keep it in excellent shape.As the dust settles on a year like no other and we venture into 2021, there’s a real longing for change.Īdjusting to the ‘new normal’ has been a challenge but just as it’s important to take lessons from the past, it’s important to continually look to the future. Attempts by an untrained repair person may seriously damage the watch and can even invalidate factory warranties. Watches are super complex little machines and only an expert watchmaker should be trusted to get a watch back into working condition. ![]() Our best advice on watch maintenance is to never attempt do-it-yourself repairs, no matter how handy you are or how good the instructions are on Youtube. Also, while many watches are water resistant, few are truly waterproof, so if you find that moisture or dust has penetrated the case of your watch, bring it into your local Ben Bridge store where we can have one of our watchmakers clean it out for you. Give your watch a quick check on a regular basis, wiping down the face and bracelet with a soft cloth, checking the leather on a strap, and making sure that the strap or bracelet is firmly attached to the watch face. ![]()
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